Blue Ridge Hospice appoints Jason Parsons Director of Business Development – ​​Royal Examiner



Blue Ridge Hospice has appointed Jason Parsons as Director of Business Development for the highly regarded, mission-driven 41-year-old critical illness and end-of-life care provider.

As Director of Business Development, Parsons will be responsible for planning and implementing strategies to lead Blue Ridge Hospice as it navigates the ever-changing and increasingly demanding healthcare landscape. He joins Blue Ridge Hospice at an important time in its 41-year history of identifying and meeting community needs and will help guide the organization through two critical enhancements to its mission-fulfillment work. Blue Ridge Hospice recently began piloting a community-based palliative care program at a number of area nursing homes with the goal of eventually offering the service to critically ill, out-of-hospital patients whether they reside in a residence home, nursing home or assisted living community. . Additionally, Blue Ridge Independence at Home, a subsidiary, has received approval from the Commonwealth of Virginia to open a Program of All-Inclusive Care for the Elderly (PACE) program serving the Winchester area and surrounding areas.

Jason Parson

Parsons will specifically act as the organization’s principal leader in developing new business and strategic partnerships, identifying and negotiating affiliate and new payer opportunities, overseeing product and service development, acting as as a key participant in strategic planning, guiding all marketing and public relations activities, and directing Blue Ridge Hospice’s fundraising initiatives to support the accomplishment of the mission.

“Blue Ridge Hospice, all non-profit critical illness providers, are at an inflection point as competition from proprietary palliative care chains increases and Medicare continues to make significant regulatory and reimbursement changes. palliative care,” said President and CEO Cheryl Hamilton Fried. “Jason’s breadth of experience – from business development and public affairs to communications and fundraising – is perfectly suited to ensure that Blue Ridge Hospice continues to meet the needs of the community by going well beyond- beyond the basic services mandated by Medicare.”

Parsons comes to Blue Ridge Hospice from Capital Caring Health, Falls Church, VA, where he led public affairs and philanthropy for an organization that served up to 1,400 patients a day across Virginia, Maryland and the District. of Columbia with a menu of critical illness, hospice and palliative care services. Previously, he was Executive Business Director for West Virginia at the Office of the West Virginia Secretary of State in Charleston, WV, and Executive Director of Keep Prince William Beautiful in Woodbridge, VA. Parsons also founded and ran his own consulting firm, Stratecess Consulting, through which he has worked with organizations in health, environment and education to support strategic planning, assessment of organizational capacities, communications, policies and marketing initiatives.

“Blue Ridge Hospice has a unique and powerful heritage as the premier palliative care provider in the northern Shenandoah Valley,” Parsons said. “The opportunity to work for an organization with such an unyielding commitment to community service and quality care, to help guide the organization through the many changes and challenges facing community providers is something I embrace. .”

A native of West Virginia, Parsons graduated from West Virginia University with a Bachelor of Arts majoring in Leadership Studies. He was twice elected student body president.

Parsons resides in Aldie, Virginia.

About Blue Ridge Hospice

Blue Ridge Hospice is a non-profit, community-based critical illness and end-of-life care provider that has served friends and neighbors in the northern Shenandoah Valley since 1981. With a mission to “illuminate the journey of life with quality and compassionate care for all we are privileged to serve,” Blue Ridge Hospice serves Winchester City and the northern Virginia counties of Clarke, Fauquier, Frederick, Loudoun, Page, Rappahannock, Shenandoah and Warren. Accredited by the Joint Commission, Blue Ridge Hospice consistently exceeds national quality averages, as listed on Medicare’s Hospice Compare website. To learn more about Blue Ridge Hospice, visit or call 540-313-9200.

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