With more than 30 years of proven leadership, Lokman’s career has spanned public relations firms, advocacy organizations and academic institutions.
SANTA CLARA, Calif.November 92022—Santa Clara University today announced that Laurent Lokman was named vice president of marketing and communications. Lokman will report directly to Julie Sullivanpresident of Santa Clara University, and serve on the president’s leadership team responsible for all brand, marketing, public relations, social media, and stakeholder communications.
A native of California, Lokman will join Santa Clara on Jan. 17, 2023, after eight years as vice president of strategic communications at Pennsylvania State University. While at Penn State, Lokman led the creation of award-winning brand, identity and public relations campaigns and established and oversaw the university’s crisis communications program across 20 campuses. With more than 30 years of proven leadership in marketing and communications, Lokman’s career has spanned public relations firms, advocacy organizations and academic institutions. He also led communications at the University of California, Los Angeles, for eight years as Associate Vice-Chancellor, Academic Communications and Public Outreach, where he launched a series of nationally recognized publicity, advocacy and social media campaigns.
Lokman will serve as Santa Clara’s senior vice president of marketing and communications, a position created by Chairman Sullivan, who joined Santa Clara on July 1. The position was created to help advance Santa Clara University’s recognition and attract Broncos, partners and collaborators in its next phase of growth.
“I am thrilled to welcome Lawrence to Santa Clara University and our leadership team,” said Sullivan. “He has a proven track record of building highly effective teams and programs, and his impressive marketing and communications experience will elevate our work to engage others in our Jesuit Catholic education. Her inclusive style, “we” mentality, and natural curiosity will prove advantageous as we continue to connect our stakeholders to the trajectory of our world-class university.
Lokman received his bachelor’s degree in international relations from the Hebrew University of Jerusalem, Israel. He is a member of the Arthur W. Page Society, an association of communications executives who seek to enrich and strengthen their profession, and has previously served on several nonprofit boards focused on healthcare access. and child and family services.
The decision to recommend Lawrence following an extensive national search was unanimous, said Jim Lyons, vice-president of university relations and president of the research committee.
“Lawrence’s impressive track record in academia and industry makes him a particularly compelling candidate,” Lyons said. “Having worked in complex, matrix organizations, Lawrence uniquely understands the importance of trust and collaboration in uniting an entire community behind a distinctive vision and voice. He will be an exceptional addition to our leadership and leadership teams. Marketing and Communications, and I join our entire research committee in welcoming him to Santa Clara University.
“Santa Clara University’s unique educational model, values, history and aspirations inspire me, as does the palpable sense of community that was evident throughout the process,” Lokman said. “It is a privilege to join such a dedicated and talented leadership team. I would like to thank President Sullivan and the Search Committee for this opportunity to help continue to generate recognition and support for this great institution. J can’t wait to get started.”
About Santa Clara University
Founded in 1851, Santa Clara University is located in the heart of Silicon Valley, the most innovative and entrepreneurial region in the world. The University’s beautifully landscaped 106-acre campus is home to the historic Mission Santa Clara de Asís. Ranked among the top 15% of national universities by U.S. News & World Report, SCU has one of the best four-year graduation rates in the nation and is ranked by PayScale in the top 1% of universities with the highest paid graduates. SCU has produced elite levels of Fulbright Scholars as well as four Rhodes Scholars. With undergraduate programs in arts and sciences, business and engineering, and graduate programs in six disciplines, the program combines high-tech innovation with a social conscience rooted in the tradition of Jesuit Catholic education. For more information, see www.scu.edu.
Deepa Arora | SCU Media Communications | [email protected] | 408-554-5125